Goals

1. To engage businesses, residents, government, civic organizations, and other key partners and stakeholders in the redesign and recreation of a vibrant downtown community, and to serve as an advocate for their interests.
   
   
2. To identify, develop, and promote the unique character of downtown, including the waterfront areas; and to engage in activities that will create a sense of opportunity, of community, and of place, so that it might become the location of choice for residents, businesses, and visitors.
   
   
3. To preserve and ensure the historical and architectural integrity of downtown assets and provide for quality design in new development.
   
   
4. To position Norwich so that it is able to attract new businesses to its downtown; and to ensure that our downtown merchants and other business owners are fully prepared to meet the challenges of operating in its environment.